If you spend a couple of hours a day on X(Twitter), LinkedIn, Facebook, or any other popular social media platform, there is a high chance that you have already seen or interacted with a bot, an AI-powered generic posts and responses mini software. It happens a lot more than you think.

With the excessive AI-based optimization of algorithms that keep feeding our brain content [1], it is not that hard to notice — it looks more like you seeing how modern robots (which are not always physical but stay underneath software, more specifically our daily mobile apps) happen to chat, like, reply to posts, and even share something.

Business reasons?

Some people did it out of business reasons. They might want to reach more potential customers by using robots that increase engagement and discovery over time, as they focus on building their business and improving their search engine optimization.

And as we’re about to jump into 2026, it’s gonna get worse. AI is so “powerful” for these tasks that AI agents (replacing human workers?) will be hired and used daily.

Scary, right?

We’ll be interacting with more robots than humans, because they are faster, always online, monitoring the networks, listening to keywords and trends, following the news, and interacting for marketing and lucrative purposes.

When you post something online, you are right under the observatory lab of AI bots.

We're even going from Search Engine Optimization (SEO) to AI SEO where we are now optimizing what we share online “for the AI chatbots to be able to discover it”.

Human-to-human opportunities will be highly valued and sought after here.

Internet Content dying?

Remember, ai robots are faster even in generating content, so effective that an ai tool can generate about 100 posts per hour (even less than that, say 15 minutes), using online and available sources for “inspiration”, which means the more they will work, the more content the will generate, the more the internet will be full of their generated posts, articles and even videos, the more the internet will be full of fake content, and the more our brain will be consuming ai-generated stuff. [2]

Such a great opportunity too

(Probably notwhat you think) Not today, but later, communities, platforms, and even big organizations will be promoting the idea of “human-first social media” where people are real, write real stuff, share real content for real humans. It will be such a great opportunity that, I believe, we will see the rise of new social media platforms (yes, still possible to build the next big social network, so possible) promoting this philosophy that strives to make a distinction between humans and AI robots. And already-established social networks will integrate effective AI detection flagging algorithms as a strategy to keep a lot of their users connected and retained.

Notes

[1] "AI and Social Media downfall", from AI, by Kenn Kibadi

[2] "Overcoming AI Addiction", from AI, by Kenn Kibadi