Hi everyone!

If you’ve been running your B2B startup or agency in the midst of noisy trends and competition, where your competitors keep outsmarting your product and making moves that makes their customer base grow faster than yours, we just made it possible for you to have an AI-first Competitive Intelligence software that works for you 24/7 and takes care of all the market analysis, competitors monitoring and customer reviews analysis for you.

Some common problems in the Competitive Intelligence industry

One common realization you might have noticed while building or running a B2B startup or agency is that “Competitive Analysis” is a set of boring, expensive, but noisy alerts you get in your inbox when trying to win in a competition.

Manual Monitoring

Scanning pricing pages, blogs, and job boards takes hours every week. You get lost and become mentally and physically exhausted, even before gaining a clear insight into what to do next. You’re just like a collector of alerts, updates, and unhelpful information.

Notification Fatigue

Getting alerted for every minor text change leads to ignored emails.

Some businesses are so obsessed with their idea of beating their competitors that they run to CI (Competitive Intelligence) tools that make noise about literally everything, except nothing. If that’s the case, what’s the whole point of “Intelligence” in CI?

Missing Context

Knowing something changed is useless without knowing why it matters. Some tools have AI integrated, and the AI is more like a summarizer than a B2B analyst with no agentic workflow — you might wanna just use ChatGPT if what you’re looking for, as a business, is a mere unpractical summary of updates about your competitors with no context of yours.

Slow Reaction

By the time you compile the research, the opportunity is lost. Having a CI tool that runs on a regular basis, say once every 24 hours or a couple of times every week, is one thing, and having a CI agentic solution that not only collects updates about the market moves and your competitors, but also analyzes deeply, and comes up with practical insights regularly for you to act on strategically is another thing.

Fun fact: to make this product work, acquire early customers (thanks to all of you who trusted this product!), and understand the market, I’ve been using myself to keep an eye on all the legacy and new Competitive Intelligence products out there, big or small. Very helpful — using our own product makes so much sense and impact in how we ought to improve it.

Meet WhyItMatters.AI, Competitive Intelligence on autopilot

Built for modern startups working in the B2B industries, product marketers, product managers, sales teams, and B2B agencies, WhyItMatters.AI comes with a multi-feature solution that makes understanding the market and tracking competitors less time consuming, more efficient.

Built for product managers, product marketers, strategy teams, and agencies who are expected to know what competitors are doing — without making it a full-time job.

1. AI Analysis with Strategic Context

Understand why a change matters to YOUR business. Our AI filters the noise and highlights the strategic impact.

We make AI practically useful by removing anything generic.

2. WhyItMatters.AI Chat Agent

Follow up instantly. Ask deeper questions. You go from practical insights to deeper and more strategic insights provided in-context by our chat agent.

Most of Competitive Intelligence products stop at summarizing the competitors' updates, we go deeper than that — you chat with your competitor’s data (customer reviews, change logs, blogs, and so on).

3. Multi-Source

Web, Web pages, Reviews (G2, TrustPilot, App Store reviews, you name it), News, RSS. Everything useful is analyzed, filtered, and provided as insights.

4. Custom Battlecards

Compare features, pricing, marketing strategies, updates, and weaknesses instantly, etc. What’s helpful is that WhyItMatters.AI knows your business context and your competitors’, which makes our battlecards more detailed and practical.

5. Team Workspaces

Collaborate on intel. Share insights instantly. This feature is made for sales and product teams, and B2B agencies.

6. Zero-Effort Alerts

Digests and real-time alerts delivered to you. Less noise, more helpful notifications — not everything is worth annoying your inbox for.

7. New features every week

Check our changelog to stay informed: whyitmatters.ai/changelog

"I have 50 Chrome tabs open and I still don't know if they updated their pricing."

— Every Product Manager, ever.

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Want to see it in action how you save time and beat your competitors in action?

Here you go:

🎊 https://www.whyitmatters.ai/signup

@kenn,

Founder at WhyItMatters.AI